Oren Uhr – Founder and CEO. Mr. Uhr has been involved in the creation of laser bullets since 2000, and has
designed products that have been sold by the thousands. His background includes service in the Israel
Defense Forces as an instructor in reconnaissance and advanced sniping. Mr. Uhr holds a BA in Computer
Engineering.
designed products that have been sold by the thousands. His background includes service in the Israel
Defense Forces as an instructor in reconnaissance and advanced sniping. Mr. Uhr holds a BA in Computer
Engineering.
| About Us |
| Company Overview |
Laser Ammo Ltd. develops and sells firearms training products for civilian, law enforcement, and military
markets. The Company’s initial product is the SureStrikeTM laser training bullet. The SureStrike illustrates
Laser Ammo’s product philosophy – delivering the market’s most intelligent concepts at the greatest possible
value. Laser Ammo's training products are the best available, in part because the Company is dedicated solely
to the field of laser bullet training.
markets. The Company’s initial product is the SureStrikeTM laser training bullet. The SureStrike illustrates
Laser Ammo’s product philosophy – delivering the market’s most intelligent concepts at the greatest possible
value. Laser Ammo's training products are the best available, in part because the Company is dedicated solely
to the field of laser bullet training.
| Offices |
The Company’s R&D is conducted at its Israel office. Laser Ammo USA, a fully owned subsidiary, is chiefly
responsible for sales and marketing.
The Company’s presence in Israel puts it at the crossroads of leading weapons technology development. Laser
Ammo benefits from the input of numerous professionals in engineering and weapons training for civilians,
the military, and law enforcement, which has led to the creation of products that are ideally suited for each
sector. R&D at the Company’s Israel headquarters also allows field-testing by top military and police units.
At the same time, our US location ensures that we are close to our retailers and end users. Our products were
created as a result of user needs, and we intend to maintain that development philosophy. Laser Ammo USA
keeps us close to the action.
responsible for sales and marketing.
The Company’s presence in Israel puts it at the crossroads of leading weapons technology development. Laser
Ammo benefits from the input of numerous professionals in engineering and weapons training for civilians,
the military, and law enforcement, which has led to the creation of products that are ideally suited for each
sector. R&D at the Company’s Israel headquarters also allows field-testing by top military and police units.
At the same time, our US location ensures that we are close to our retailers and end users. Our products were
created as a result of user needs, and we intend to maintain that development philosophy. Laser Ammo USA
keeps us close to the action.
| Company and Management |
Laser Ammo was founded in 2008 by Mr. Oren Uhr. Several Laser Ammo staff members are former employees of
Rovatec Ltd., a company that developed firearms training products, and which is now closed. Laser Ammo has
purchased all of Rovatec’s intellectual property rights.
Rovatec Ltd., a company that developed firearms training products, and which is now closed. Laser Ammo has
purchased all of Rovatec’s intellectual property rights.
John Fletcher – Senior Marketing Manager. Mr. Fletcher has worked in the weapons industry since 2004
and has been a consultant for firms such as PricewaterhouseCoopers and Ernst&Young. His background
includes service in the Canadian Forces and on an Israeli special operations team. He holds an MBA from York
University in Toronto.
and has been a consultant for firms such as PricewaterhouseCoopers and Ernst&Young. His background
includes service in the Canadian Forces and on an Israeli special operations team. He holds an MBA from York
University in Toronto.
Rachel Uhr – General Manager, Laser Ammo USA. Ms. Uhr has held senior roles as a marketing and
communications manager at several large retail and Internet companies. She also has a background in finance
and inventory management for large companies. Ms. Uhr holds an MA in marketing and communications.
communications manager at several large retail and Internet companies. She also has a background in finance
and inventory management for large companies. Ms. Uhr holds an MA in marketing and communications.
Chen Shoshani – Director of Business Development. Mr. Shoshani has extensive experience in business
development, legal, and financial operations. His work background includes senior positions at firms such as
Deloitte & Touche LLP and Sapiens. Mr. Shoshani is a CPA and a registered advocate.
development, legal, and financial operations. His work background includes senior positions at firms such as
Deloitte & Touche LLP and Sapiens. Mr. Shoshani is a CPA and a registered advocate.
| TRAINING TECHNOLOGIES |
